Unifeeder får nyt navn

Rederiet, der blev grundlagt i Aarhus i 1977, skal ikke længere kendes under navnet Unifeeder. Det har DP World, der købte rederiet i 2018, besluttet. To andre DP World-ejede selskaber skifter også navn.

Foto: Unifeeder

Unifeeder vil i fremtiden blive kendt under navnet Shipping Solutions. Samtidig vil også P&O Ferrymaster skifte navn til Multimodal Solutions, mens P&O Martime Logistics skifter navn til Maritime Solutions.

De eksisterende brands udfases, og den nye visuelle identitet rulles gradvist ud fra december 2025 på tværs af digitale platforme, kundesystemer og fysiske aktiver.

Ifølge DP World skal samlingen gøre det lettere for kunderne at navigere i en kompleks logistikverden ved at tilbyde én samlet indgang til koncernens maritime og multimodale services.

“Kunderne efterspørger i stigende grad sømløse end-to-end-løsninger. Med ét fælles brand styrker vi vores evne til at levere netop det,” siger Ganesh Raj, Global COO for Marine Services i DP World.

Ifølge DP World sker der ikke andre ændringer. Unifeeder vil således fortsat have hovedsæde i Aarhus, hvor virksomheden blev grundlagt i 1977.

Rederiet blev i 2013 købt af kapitalfonden Nordic Capital, der fem år siden solgte Unifeeder til Dubai-selskabet DP World.

Unifeeder - nu Shipping Solutions - råder over flere end 120 skibe og beskæftiger mere en 1.000 medarbejdere verden over.

- emte

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