Maersk Line wins Social Media Award
SHIPPING: Maersk Line had a big night at the European Digital Communications Awards held in Berlin. Apart from winning in the category “Community Presence” in social media, they also won the award for “Social Media Campaign of the Year.
“At an extremely low cost shipping giant Maersk Line has secured an astounding 420,000 fans on Facebook and a comprehensive presence on 8 other platforms - in less than 11 months. The company’s social media programme has changed the face of Maersk Line and is an example for other B2B companies to follow”, the jury stated.
Klavs Valskov, Head of Communication in Maersk Line, sayd:
“This is very, very reaffirming, and I‘m especially proud when looking at who we were up against: A field of all the well-known international B2C brands. Actually, just being among the last three in a field of 500 entries was a big thing”.
According to Valskov, social media has a lot to offer Maersk Line. And any other B2B company for that matter, if done the right way.
Jonathan Wichmann, Maersk Line’s Head of Social Media, joined the company less than a year ago with the mission to get the company started on social media:
“Right from the beginning we were very conscious of the fact that social media is about communication, not marketing. It’s about connecting and engaging, not about pushing your products.”
“I think it says a lot that we won both “Social Media Campaign of the Year” and “Community Presence”. We never thought of it as a campaign, but rather as a way of being, a presence. If you treat social media as an add-on in the marketing department you’ve missed the point”, Wichmann said.
Today, Maersk Line is present on 9 platforms and has its own website dedicated to social media at - maersklinesocial.com.
Source: Maersk Line
